September 1, 2010 § Leave a comment


(By Rachael Bridge in The Coterie  / June 2010)

What started out as a wet, dreary week ended on a skyscraper high, as we jetted between the Graduate Fashion Week and London College of Fashion graduate shows.

Situated in the Old Town Hall of Bethnal Green, the fabulously hip Town Hall Hotel & Apartments hosted the L’Oréal Professionnel pre-show party, where industry folk gathered to celebrate the 10-year relationship between Central Saint Martins College and L’Oréal Professionnel, before the much-anticipated BA Honours Fashion show. We were whisked to York Hall alongside Adam Reed, Darren Fowler and Nick Williams for the show, which showcased a flurry of clashing prints and tropical hues that dominated the runway. Tribal and intergalactic themes coursed through the collections, alongside inspiring headwear with oversized inanimate objects and plumes of feathers. The show finished with Sorcha O’Raghallaigh’s models stalking on stilts, like monster flamingos in bejewelled knits.

David Koma presented the award to the Second Runner-up, Alex Mullians, while Alexandra Shulman’s mother, Drucilla, congratulated Phillip Patterson with First Runner-up Prize. Catherine McMahon, Portfolio accounts manager from L’Oréal Professionnel, concluded the event with a short speech and the L’Oréal Professionnel Award for Young Talent, which went to Yi Fang Wan. We left wanting more!

Right by Liz Black

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